This module describes the importance of Jordan and its tourism resources. It assesses the requirements of the tourism industry development. It analyzes international tourism (incoming "inbound") to Jordan and its markets. It identifies the main objectives of tourists in visiting Jordan, and also includes the study of the most important types of Jordanian tourism, traditional and non-conventional types. This focuses on medical tourism, environmental and educational activities, historical and archaeological sites that constitute the basis of future tourism development in Jordan. It analyzes the positive effects of tourism on the Jordanian economy and estimates the relative importance of tourism income in the trade balance, the GDP and labor force. In addition, it studies the cons of un-well planned tourism development, especially the problem of seasonality. The course studies domestic tourism and the problems facing its development and how Jordanian tourism policy could overcome them. The course explores successful strategies to ensure competitiveness in the sector compared to other countries, such as Egypt, Lebanon and Syria.